The Brand Agency announces east coast JV

Perth-based The Brand Agency has announced its intention to partner Melbourne firm Badjar and Sydney's Fame Advertising to establish a major new agency brand.

The brand will be based in Sydney with The Brand Agency and Badjar acquiring equity stakes in Fame Advertising.

The Brand Agency is a top WA agency whose clients include BankWest, Bunnings Buidling Supplies, Burswood Entertainment Complex, Fremantle Football Club, Rottnest Island Authority, RAC of WA and WA Salvage.

The name of the new agency will be announced in the New Year and Peter McAuliffe, currently MD of Fame will be the initial Executive Chairman. A search is under way to fill the Managing Director role. Monty Noble, current C.D. of Fame will assume the role of Executive Creative Director in the new agency.