A strategy for improving Telstra through deploying a market based management system by managing operations and delivering integrated services to customers through a one factory approach was announced this week. However, news that the nation’s biggest telco would cut as many as 12,000 jobs during the next five years in order to reduce costs and boost revenue resulted in a fall in the company’s share price. The strategy includes providing integrated services, which targeted business and consumer segments that had different needs and valued services differently.
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