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Justin Hickey (left) and Mike Sutton say HumblAbode has gained significant traction in WA since launching last year. Photo: Attila Csaszar

Technology shake-up for property

Disruptive technologies continue to gain traction in the property market, with more than 400 Western Australian agents expected to use online advertising portal HumblAbode by the middle of this year, while a Perth-based firm is taking a software platform designed to simplify back-office transactions to the ASX.

HumblAbode has been spun out of Melbourne-based online advertising agency Digital Elder and differs from traditional real estate websites by creating a unique URL for each property – usually its street address.

Managing director Justin Hickey said feedback from Digital Elder clients active in real estate indicated that properties often could be overlooked because of the crowded nature of listings on websites like realestate.com.au or reiwa.com.

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