Drones are useful in specific professions, such as agriculture, but are little more than toys for most people. Photo: Stockphoto

Tech solutions in need of problems

OPINION: Tech marketability increasingly depends on a back-to-basics approach to usefulness.

A business sells the solution for a problem to people who have that problem badly enough to pay for it – this is the basic function of business.


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"Find a need, then fill it", my father used to say. This is the basis of a successful business. In the case of games, however, this also applies because the need is for amusement, even though no one ever died from a lack of amusement. Wouldn't last long in WA otherwise. Your basic premise is correct though. I've seen too much hype about things (Big Data, machine learning, etc) that will reveal themselves later as just fads.

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