Drones are useful in specific professions, such as agriculture, but are little more than toys for most people. Photo: Stockphoto

Tech solutions in need of problems

OPINION: Tech marketability increasingly depends on a back-to-basics approach to usefulness.


(existing subscribers)

The password field is case sensitive.
Request new password

Sign up for free emails

Complete your details below to receive our twice-daily news emails and our BN Weekender.

Thanks! This question prevents spammers...
Enter the characters shown in the image.


"Find a need, then fill it", my father used to say. This is the basis of a successful business. In the case of games, however, this also applies because the need is for amusement, even though no one ever died from a lack of amusement. Wouldn't last long in WA otherwise. Your basic premise is correct though. I've seen too much hype about things (Big Data, machine learning, etc) that will reveal themselves later as just fads.

Add your comment

BNIQ are supporters ofCancer Council WA

Number of Employees

BNiQ Disclaimer