Technology brands are the big winners in the latest Interbrand 2010 Best Global Brands report, taking six of the top 20 spots.
IBM (2), Microsoft (3), Google (4), Intel (7), HP (10), and Apple (17) were the top technology brands.
Google saw a 36 per cent increase in its brand over the past 12 month, bringing it closer than ever to rival Microsoft.
Making up the top 10 brands were Coca-Cola, IBM, Microsoft, Google, GE, McDonalds, Intel, Nokia, Disney and HP.
Petroleum giant BP failed to make the top 100 of the Best Global Brands, while Shell jumped from 92 in 2009 to 81 this year.
Toyota finished 11th despite a recall which caused it to lose 16 per cent of its brand value.
There was mixed success in the financial sector, Citi (40) and UBS (86) lost double-digits in brand value, while Santander (86), Barclays (74) and Credit Suisse (80) made their debut in the top 100 brands.
Automotive firms Mercedes Benz were ranked 12th and BMW 15th.
Despite the economic downturn, luxury brands Cartier (77), Armani (95), Louis Vuitton (16), Gucci (44), Tiffany & Co (76) and Hermes (69) all saw the value of their brands increase in 2010 by continuing to invest in their heritage and legendary status.
Interbrand has been studying the performance of brands for more than 10 years.
"The Best Global Brands report is really a reflection of how consumers are behaving, what brands they buy and what brands they trust," said Damian Borchok CEO of Interbrand Australia.
Interbrand considers three key aspects in ranking brand values: the financial performance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand to continue to secure earnings for the company.