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Tapping into demand

ON a much smaller scale is the establishment of a growers market at the old Graylands Primary School, now known as Mt Claremont. The market attracts hundreds of people every Saturday morning. It has clearly tapped into a latent demand in the community that was not being satisfied. Partly it was demand for fresh, quality fruit and vegetables. It was also demand for a shopping experience that was also a community experience, where people can meet neighbours from far and wide. This demand was not being met by the big supermarkets. Nor was it being fully met by the independent supermarkets, who prefer to rely on regulation to protect their privileged market position rather than competing on their product offering. The market has become a vibrant commercial enterprise, but it has proceeded this year only after the backers fought their way through all of the regulatory hurdles that stand in the way of many enterprising people.

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