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BALANCING ACT: Mark Lane says meeting investor demands while keeping a surfing brand relevant can be a delicate feat. Photo: Attila Csaszar

Surf stalwarts stay buoyant after carving product niche

Gath Sports and Creatures of Leisure are among a host of local surf companies to emerge during the 1980s and 1990s, all driven by their owners’ passion for chasing big swells and the lifestyle that entails.

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