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Aldi lifted its market share to 6.7 per cent last year, up 2.6 percentage points, according to Morgan Stanley. Photo: Attila Csaszar

Supermarket giants squeezed from both sides

OPINION: Supersized big-box retail is throwing down the gauntlet to the established order in Australia.

Here is a bit of trivia that, while it may appear innocuous enough, could signal some very serious challenges ahead for Australia’s supermarket players.

Two years ago, the biggest pack of washing powder in most supermarkets weighed 1.8 kilograms. Today the product is available in a 4kg pack, or even a 9kg pack if you shop at Costco.

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