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Stivaletta draws overseas interest

LOCAL swimwear designer Annette Stivaletta is receiving international interest for her collection Stivaletta_all wet.

The range was launched at the Mercedes Australian Fashion Week which proved to be a pivotal event in publicising the label.

Marketing director Helena Filipek said feedback had been effusively positive and the company was looking forward to a busy year ahead.

Ms Filipek said the label was currently negotiating with the London department store Harrods, US and Hawaiian buyers and Singapore investors.

“The Harrods swimwear buyer has expressed interest and, while we missed England’s last summer season, we have been invited to show them our next range,” Ms Filipek said.

“The interest we have generated has been overwhelming for such a small company. It will all fall into place next year.”

Mercedes Fashion Week also resulted in the company gaining an agent in Sydney.

In the company’s first retail season, local stockists Cottesloe Bathers, Cowboy Electro and Brownies Sun and Surf have almost sold out of stock and have indicated they are ready to re-order.

“Brownies has received lots of orders from the US,” Ms Filipek said.

“We’ve also had a lot of interest from magazines and forthcoming features have been secured with Marie Claire, Oyster and Cosmopolitan.

“A huge promotion on the television show Video Hits worked well and we are getting lots of direct orders from the Internet.

“We’ve even received phone calls from shop owners just wanting to congratulate us on the range.”

Stivaletta_all wet conducted three Melbourne Cup fashion parades at the Red Herring, Burswood International Resort Casino and Meads Fish House.

The company is penned in for the South Perth Fashion Festival in January.

Annette Stivaletta gained experience as a designer with West Coast Swimwear and Sunskins Australia before launching her own label.

Ms Stivaletta launched a children’s swimwear range four years ago that was an instant success.

Ms Filipek said men’s swimwear sales had equalled the women’s range.

“It is worth noting the fact that Annette personally checks every garment herself,” she said.

“Every single item passes through her hands – and, most importantly, the range not only looks fantastic, it performs well at the beach.

“You can dive into water with tube tops and briefs and be confident they will stay on,” she said.

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