Ross Fitzgerald says Steel Blue’s founding vision to deliver a high-quality and comfortable boot has shaped the company’s success. Photo: Attila Csaszar

Steel Blue: hard-wearing, not hard to wear

A commitment to offer premium-quality work boots to a marketplace crowded with low-end, cheap and uncomfortable footwear was the driving force behind the creation of theSteel Blue brand more than two decades ago.


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17th-CIL Group82
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