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State govt launches ‘just another’ tourism campaign

The state government has launched a new advertising campaign to further promote Western Australia as a thriving tourist destination for domestic and overseas travellers.

The campaign, named ‘Just Another Day in WA’ was developed by Tourism WA and advertising agency Cummins&Partners to showcase the extraordinary experiences that can be found in WA, including through the eyes of the tourists themselves.

Along with TV, print and digital advertising, the campaign will feature written and photographic testimonials from tourists, as well as an initial 17 films presenting personal experiences in the state.

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