Sponsorship valid marketing tool

Sponsorship is slowly becoming an integral element of a company’s marketing profile.

In 1998 worldwide spending on sponsorship was estimated to be $10 billion, with around $660 million spent each year in Aust-ralia and New Zealand.

A new book written by Kim Skildum-Reid and Anne-Marie Grey titled The sponsorship seeker’s toolkit provides practical tools, techniques, resources and templates to assist in the creation, planning, selling, implementation and service management of a sponsorship partnership with the aim of providing maximum value for both the sponsor and sponsee.

The sponsorship seeker’s toolkit highlights the need for organisations to identify target markets and outline what the organisation has to offer potential sponsors.

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