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Spectators score with sponsorship

THE Perth Wildcats has seen a lot of changes over its 26 years in the National Basketball League, and with its four championships have come many coaches, playing venues, traded players, and various corporate sponsors.The Note won’t even mention that brief period in history when the powers that be in all their marketing wisdom decided upon the moniker, the Perth Coke Wildcats. However, a new unique sponsorship deal struck this week is sure to bring the ‘buzz’ back to basketball in the west, and for spectators. WA drive-thru coffee business Muzz Buzz has become a corporate sponsor of the Perth Wildcats for the 2008-09 season and will introduce an Australian-first promotion where the company will give away a free tall coffee to every crowd member when the cats score 100 points or more at a home game. To put that into perspective, the Wildcats scored more than 100 points seven times last season. Playing at home at Challenge Stadium to capacity crowds reaching 4,500 people, the sponsorship could potentially see Muzz Buzz pouring some 31,500 free coffees this season. The unique sponsorship follows hot on the heels of similar deals struck in the National Basketball Association in the United States and is said to the first such sporting promotion of its kind in Australia. Muzz Buzz marketing coordinator Nikkita Finn said: “This type of promotional partnership has never been seen in Australia before and demonstrates our commitment to making business fun by partnering with innovative, dynamic and successful organisations like the Perth Wildcats.”

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