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South Africa beckons WA

SOUTH Africa looms as a land of opportunity for WA exporters.

Australian exports to South Africa are currently valued at $1,064 million.

As newly elected President Thabo Mbeki takes charge and an atmosphere of stability pervades, South Africa is set to experience a period of accelerated change. This is illustrated by early announcements on privatisations and policies calculated to encourage foreign investment.

To help WA companies make the most of South Africa, Austrade is running LinkWest Southern Africa on 2 August at the Duxton Hotel.

Austrade WA manager Ian Taylor said the seminar would explore opportunities for Austra-lian companies and give practical advice and insights on how to do business in the region.

“Participants will meet an impressive line up of Australian ambassadors, industry experts, seasoned exporters and senior trade commissioners who will be on hand to answer questions about exporting to South Africa,” Mr Taylor said.

Perth-based regional trade commissioner Trevor de Carteret said bilateral trade between Australia and South Africa had more than doubled in the past five years, growing by more than thirty per cent per annum.

“These figures rank South Africa as one of Australia’s most attractive and fastest growing export markets – in fact Australia’s fastest growing market for elaborately transformed manufactures or ETMs,” Mr de Carteret said.

“Along with ETMs, local exports to this region span an ever-widening range of products and services as a wave of new entrants successfully tackle the country in pursuit of market diversification.

“Export opportunities exist for Australian companies in an array of sectors ranging from the booming mining industry to meat, live animals, food and beverages, telecommunications, automotive components as well as machinery and transport equipment.”

Mr de Carteret said South Africa was an excellent ‘nursery market’ for first time exporters and small to medium Australian enterprises because it showed tremendous future growth and was relatively open and accessible given the small business culture.

“It is also the gateway to the rest of Africa – a springboard for experienced exporters into developing markets such as Mozambique and Tanzania,” he said.

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