Solco says board changes reflect new focus

23/04/2012 - 13:43

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Solco says board changes reflect new focus

Perth-based renewable energy firm Solco has restructured its board, including the appointment of a new chief executive, as the company re-focuses its operations to reflect a solar market lacking government rebates.

Sales and marketing manager Anthony Coles has been promoted to the role of chief executive, with his focus to be on how customers can take advantage of opportunities in a post-rebate solar market.

“Like any other maturing industry, the solar industry has been very technology-focused and too reliant on government rebates,” he said in a statement.

“This has not enabled the industry to be master of its own destiny, and has seen participants pulled through an unsustainable rapid peak-trough business cycle.”

“As the industry matures, renewable energy will become more of a discretionary choice for both residential and commercial power customers.”

Mr Coles will be based in the company’s Adelaide office

Also today, Solco announced long-serving executive director Mark Norman had resigned from the board, citing personal reasons.

Solco’s general manager of wholesale, Steve Missen, also resigned today.

Mr Coles said the changes were a natural part of a business re-positioning itself to operate in a post-rebate environment.

“We have a range of long-term initiatives in place to ensure our success in the future, but we need to get back to basics to deal with the day-to-day customer service needs of our core customers,” Mr Coles said. 

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