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Size doesn’t matter online

E-COMMERCE has been the catalyst for an increase in the number of small and micro exporters, according to Austrade.

Recent research undertaken by Austrade reflects a growing number of smaller operators joining the exporting market, according to chief economist Tim Harcourt.

“Our research data shows the number of micro exporters has grown at around 11 per cent per annum and small businesses by 9 per cent,” Mr Harcourt said.

“Meanwhile, medium sized businesses have grown by just 4 per cent and large businesses have experienced a fall by 5 per cent.”

He said the use of the Internet was proving fruitful for small business operators.

“Small exporters are reaping the rewards of using the Internet with many companies gaining increased market share through personalised e-mails and other e-marketing techniques,” Mr Harcourt said.

He said WA’s Cambinata Yabbies was one example of a company that had expanded its horizons beyond the Perth market.

He said the company was linked to Austrade’s ‘Australian Suppliers Database’ web site and its markets now included Hong Kong, Singapore and the US.

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