Signs point to Singapore

THE company that put businesses such as Bunnings, Action and BankWest in the public eye is negotiating to enter the Singapore market.

Compac Marketing makes the signage for those companies and that work has taken it into the eastern States and New Zealand.

Compac is negotiating with Singaporean interests to set up a partnership that will give it access to South-East Asia.

Principal Alan Green said the Singaporean interests were keen to have access to the company’s intellectual property.

However, while the Singaporean venturers will have access to the company’s products and some of the intellectual property, any signage for that market will still be manufactured at Compac’s Joondalup facility.

“We’re keen to get into the market,” said Mr Green, who wants the Singapore deal to be concluded by the end of this year.

The company, founded by Mr Green and brothers Chris and Bill Kerns, has an annual turnover of between $5 million and $6 million and employs 30 people.

Besides its move into Singapore, Compac was, and still is, involved with turning FAL’s Franklins stores in Queensland into Action stores.

The signage is produced in Western Australia.

The company set up an operation in Wellington, New Zealand, in alliance with a local supplier two years ago to handle Bunnings’ roll out into that market, and has an affiliate in Victoria to service Bunnings there.

Compac has also been involved with supplying signage to the Hopman Cup since its inception, and was an inaugural sponsor of the event.

It also brought triangular roll-around signs to WA when it did the signage fit-out for the 1998 World Swimming Championships.


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