Seven and Ten pay top dollar for AFL

THE Seven and Ten networks came out on top of the Nine Network in a high scoring battle for the lucrative AFL broadcast rights. The successful Seven-Ten bid came as a result of them having a first and last rights agreement with the AFL for television coverage. In essence, this meant the joint network bid had to only match the $780 million that Nine offered to secure the rights, ensuring exclusive broadcast rights from 2007 to 2011. Seven and Ten’s win may have come at a cost, with the market reacting warily to the news. The broad consensus is the exorbitant price paid for the rights will make it difficult for the networks to turn a profit, even factoring in a football-led ratings rise. Seven held the rights until 2001 before losing out to a Nine, Ten and Foxtel consortium which secured a five-year, $500 million deal until the end of 2006.

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