Seek looks to boost brand

Internet-based employment service Seek Communications has appointed brand experts Leonardi Brandhouse to further its marketing agenda.

Seek’s other marketing team members include The Media Planning Agency and creative Ted Horton.

Seek director Matthew Rock-man said the company intended to tap into the best of traditional and non-traditional approaches to media and marketing.

“While we are Internet-based, our marketing mix must reflect that this is not the only medium to reach clients,” Mr Rockman said.

Seek was the first company to use Scooter Lites – mini billboards mounted on Vespa motorscooters – as a marketing technique.

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