THE Mirvac Group further diversified its holiday accomodation stable this week with the opening of its first three-star serviced apartment development, the Sebel Residence Hotel, in East Perth.
The $21 million Sebel Residence East Perth represents a new product for the Mirvac Group, targeting people staying in the city for a longer period of time than its typical hotel guests.
Located on the waterfront within the South Cove development on the corner of Royal and Plain streets, the 57-room hotel also includes commercial suites, cafes, 18 luxury residential apartments and the area’s first up-market bar and brasserie.
In addition to traditional hotel facilities, the apartments feature high-speed Internet connection, cable television, DVD, and stereo system.
The hotel also offers 24-hour reception, an outdoor heated lap pool, gymnasium, undercover parking, an Internet kiosk and a conference room catering for up to 32 people.
Mirvac Fini sales and marketing director Peter Gianoli said there already was sufficient overnight stay hotel accomodation in Perth, whereas the long-term stay accomodation sector was not well catered for.
In WA, he said, there were limited opportunities for its five-star hotel/serviced apartment Quay West brand, however there was great opportunity to grow the three-star market.
Mirvac is currently constructing its Quay West Resort Bunker Bay in Dunsborough and is searching for potential sites for a Quay West development in either Perth or Fremantle.
Hotel Leisure Advisory Group director Alan Boys said although he was concerned there could be a supply slump in the future, the current roll-out of serviced apartments onto the Perth market was still at a comfortable level.
Mr Boys said there were concerns, however, about was would happen when the residential market turned “pear-shaped” and residential developments were converted to serviced apartments.
“Where the serviced apartment is run by a professional management company it is ok; it is when those who are not experienced in hospitality run serviced apartments that is of concern,” he said.
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