Western Australian small and medium businesses are responding to the opportunities in Asian markets to export the state’s intellectual property, experience, talent and services.
An example of this is Perth based Azurra Education, who have been promoting Western Australia’s education capabilities across Asia since 2017 and are now marketing the Kindergarten to Year 12 curriculum.
Azurra was one of 14 organisations who received funding as part of the first round of the Western Australian Government’s Access Asia Business Grants program.
They will use the $10,000 grant to establish key relationships in Malaysia and attend the Education Fair in Kuala Lumpur, a huge opportunity to promote the WA curriculum to over 10,000 attendees.
Working with the School Curriculum and Standards Authority, Azurra is looking to capitalise on the high value many Asian families have for our education system.
Graduating from a quality curriculum provides Asian students a pathway into some of the best universities internationally.
Azurra is working to establish partnerships with individual schools and education providers in countries including Malaysia, China, Korea, Japan and Vietnam.
Minister for Asian Engagement Peter Tinley MLA said Azurra was an example of how the government was supporting small businesses to build their Asia capability in the priority sector of international education.
“Access Asia grants are part of the state government’s overall strategy to diversify the economy and deliver jobs.”