Scenery attracts, not distracts

A GROWING share of the multi-billion dollar resource industry in Australia is being serviced from the South West, according to a recent study.

Most innovative business owners say the celebrated attractions of the South West – a region of vineyards, forests and endless beaches – represent an important business advantage in WA.

The ability to compete against state or national rivals means successful businesses located in the South West region can have the best of both worlds – an attractive rural environment and good market opportunities.

Bunbury-based Lamac Group general manager Kevin MacDonald said businesses in an appealing part of the world could attract and hold quality management and staff.

“As a result, enterprises in areas like the South West become more professional and competitive,” he said.

With the advent of quality electronic communications, a business by the sea on WA’s wine coast can service markets anywhere in the world.

And that’s the way some of the region’s leading businesses are planning to grow.

The study, into one of Australia’s major mining and mineral processing sectors, showed an increasing share of the multi-billion dollar resource industry is being serviced from the South West.

The study identified more than 2,000 businesses earning a regular income from the Australian titanium minerals industry. Many are based in the South West region.

Now the same businesses are working on bauxite-alumina, gold and iron ore projects throughout Australia.

The Australian titanium minerals report, Adding Value to Australia, says the very substantial service sector that has emerged in regional WA is one of the most significant features of the industry’s development in the past ten years.

Expanding market opportunities are underwriting many of the most significant developments in the small business and service sectors.

Mr MacDonald said that the options for working in diverse locations had been enhanced by the Internet, one of the most important developments for businesses in the past decade.

“The Internet gives us access to data across the road – or across the continent,” he said.

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