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Rural info online

WESFARMERS Dalgety and Rural Press have joined with consultants McKinsey & Company to create a one-stop Internet portal for the agricultural industry.

The triumvirate is well down the road to adding additional partners and investors.

These include telecommunications and Internet service providers and businesses from the product manufacturing, rural distribution and services sectors.

Primary producers will be able to source technical and commodity information, buy inputs and sell outputs through a non-exclusive range of suppliers.

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