Rockmans snapped up

PRETTY Girl Fashion Group has signed an agreement with Wool-worths to acquire the 257-store Rockmans women’s fashion chain.

Founded in 1945 by Leslie Moss, Pretty Girl is now Australia’s largest developer, designer and manufacturer of private label women’s apparel.

It recently acquired Integrated Apparel Solutions, a US private label manufacturer.Rockmans has a strong brand and

distribution in the twenty to forty-five year old women’s apparel market.

Pretty Girl is now 50 per cent owned by Consolidated Press Holdings.

CPH CEO James Packer said Pretty Girl’s experience would allow it to build on Rockmans existing position.


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