20/07/2004 - 22:00

Putting a value on brand longevity

20/07/2004 - 22:00

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Some of the State's top advertising executives share their thoughts on the value of the brand.Bowtell Clarke and Yole - Richard Clarke, director“Brand awareness is a function of the amount of exposure that the brand has had over time and the lesson to be learnt is the longer you have a campaign the

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