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Public sector recognised by excellence StateWest

Public sector workers were recognised and rewarded for their outstanding contribution to the WA community at the 2000 StateWest Achievement Awards on Friday 1 December, 2000.

Now in its eleventh year, the StateWest Achievement Awards received nominations from all three tiers of government - Commonwealth, State and Local - together with employees from authorities such as Australia Post.

This year, the Awards comprised four categories: two for individuals, one for group achievements, and another for marketing excellence in public awareness.



2000 Special Merit & Winners

Individual Category One

Special Merit: Catherine Kirton

When the Metropolitan Cemeteries Board constructed WA’s first and only mausoleum late in 1995, Catherine was appointed as Mausoleum Liaison Officer. Her role was to promote the new facility, disseminate information and actively market mausoleum crypt sales to ensure a satisfactory return on the Board’s investment. A second stage was built in 1998 due in no small part to Catherine’s success in achieving sales far exceeding the budget.

The role Catherine has played in the promotion, marketing and administration of the Karrakatta Mausoleum is worthy of special mention. It is to Catherine’s credit that the Mausoleum and the manner in which it is promoted and managed has received wide praise.

Winner: David Hurdle

Senior Constable David Hurdle of Bunbury Crime Prevention is responsible for establishing the effective commercial crime prevention strategy at the WA Business Police Academy. The Academy runs training courses for Bunbury’s business people to report suspicious activity and to enable them to know their rights in removing people from their premises or defending their property.

The success of the project has seen it distributed to all Police Crime Prevention Offices in Western Australia. Senior Constable Hurdle spent much of his own time organising and presenting eight courses to 158 interested businesses throughout the southwest. 87% of participants indicated the course had ‘excellent’ or ‘above average’ usefulness for their business. The courses have been introduced as a crime prevention strategy throughout the state.

Individual Category Two

Winner: Amanda Miller

As Agriculture WA’s District Manager - Lake Grace, Amanda manages the education and communication components of a range of agricultural activities and programs in the region. One of Amanda’s awareness campaigns, ‘Time to Lime’, has achieved excellent results for the largest land degradation problem in Western Australia.

With the acid soils team, Amanda set up 23 sites throughout the State to show the importance of using lime for treating degraded acid soils and to ensure the long-term viability of agriculture in WA. In the past year, Amanda has developed the Agricultural Lime Industry Code of Practice which was expected to be completed over a two-year time frame, however, Amanda managed to complete it in just six months. The Code is now heavily supported by industry and has been adopted by 80% of agricultural lime producers.

Winner: Tony Holland

Nicknamed ‘Mr TAFE’, Tony Holland has been instrumental in the development of the Kimberley College of TAFE. Tony is well known to most people in the Kimberley and is a great advocate of training and skill acquisition for people of all ages.

The Derby campus was originally a small shop front, which has now grown to a substantial, fully equipped building complex worth in excess of $600,000. Tony has overseen and directed the growth of this campus, so that today it is a viable and integral part of Kimberley College of TAFE.

Tony was instrumental in many projects including the Mowanjum Wandjina Arts program. This was in response to the community identifying the need for a program which would help them strengthen and maintain their culture. One major outcome has been the establishment of a community-based and managed business enterprise.

Group Category

Special Merit: Stepping Stones Project Group, Disability Services Commission

The Stepping Stones: Positive Parenting Program is the Disability Services Commission’s response to meeting the needs of families of children with disabilities who currently have, or are at risk of developing behaviour problems.

Stepping Stones represents an important development for families of children with disabilities and has been successful in reducing problem behaviour and increasing appropriate behaviour in children. At the same time, the program has increased parents’ competence in managing behaviour problems and reducing their stress. The project has attracted considerable interest from interstate organisations, with staff being regularly approached to present their shared experience at conferences.

Winner: Prisoner Work Camps, Ministry of Justice

At its outset, the Prisoner Work Camps scheme risked being badly affected by public fear campaigns, uncertain prison officers and unenthusiastic prisoners. Today, the program has resulted in work camps not only being accepted but also sought after by local communities. A public relations campaign resulted in positive media coverage and twenty-eight formal expressions of interest for the work camps to be situated in country towns.

Prisoners carry out work on reparative projects that are of benefit to the local community and which would not ordinarily have been undertaken because of a lack of resources. Many projects have direct economic benefits to the community in terms of increased tourism potential.

This financial year it is estimated that prisoners will undertake over $500,000 worth of labour on community projects throughout Western Australia.

Marketing Excellence Category

Special Merit: GURD Youth Alcohol & Drug Education Team, WA Police Service

Launched in September 1998, the GURD Youth and Drug Education Strategy has been educating WA’s youth on the social, legal and health consequences of alcohol and other drug use. GURD (drug spelt backwards) is a character designed by kids, named by kids and developed with kids. GURD represents a cool young person with an abundance of ‘attitude’.

In March 2000 the GURD television commercial was officially launched and has been aired regularly on Channel Ten and regional television. This has resulted in an 80% recall amongst students in less than three months.

An exceptional 98% of 14-19 year olds identified with the main message that there are ‘more fun ways to go off’ than doing drugs. A further 78% identified ‘there are more fun ways to get smashed than drinking’ as another key message. The results achieved by GURD have been exceptional, with all components of the strategy well accepted by youth, teachers and parents alike.

Winner: Sydney 2000 Olympic Coin Program, Gold Corporation

Gold Corporation operates the 101-year old Perth Mint which has forged an international reputation as a world-class manufacturer of precious metal coins and medallions - showcasing WA’s natural resources as well as its manufacturing expertise. Over the past three and a half years, Gold Corporation has played a pivotal role in the manufacturing and marketing of the Sydney 2000 Olympic Coin Program, the largest and most prestigious international collector coin program ever undertaken.

A dedicated marketing program saw Gold Corporation sell 5.3 million coins by the end of September. This compares with Atlanta’s sales of 2.4 million coins over the entire life of its Olympic coin program.

Distributed in 50 countries, the Sydney 2000 Olympic Coin Program is the largest international collector coin program ever undertaken and has earned the Perth Mint international recognition.



Congratulations to Special Merit recipients and Winners on their awards and to all individuals and groups who were nominated for an award.

For more information about StateWest Achievement Awards please call 9231 6930.

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