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Pricey living in East Perth

ONE of the most expensive developments in the East Perth Redevelopment Authority area is soon to be built.

The Upper East Side development will have 31 apartments and four penthouses. The dwellings will range in price from $490,000 to $1.65 million.

The development will sit atop the second highest point in the Perth CBD, virtually opposite the old East Perth Cemetery.

Developer David Bertram said the dwellings were designed specifically for the market.

“The market demographic is baby boomers who have done well for themselves over time and don’t want to be harnessed to a house anymore,” Mr Bertram said.

“They want to kick back on the weekends and enjoy life. But they don’t want to do it in a box,” he said.

Mr Bertram came to Perth after developing the Taylor Grand apartments in Sydney’s Surry Hills and a straight office use in the Sydney CBD.

He said the Sydney inner city living experience would not suit Perth.

“In Sydney your playground is the city. People use their apartments as hotel rooms. In Perth people want a home in an elevated security tower.

“But they don’t want to lose their backyards and barbecue areas. A lot of developments lose sight of the fact that people actually want to live in them.”

To combat the loss of the ‘backyard’, the Upper East Side apartments have big balconies, complete with a gas bayonet for a barbecue and more than enough room to use one.

Mr Bertram said he had tried to avoid creating gathering areas in public spaces.

“These can generate an amphitheatre of noise that travels straight up the side of the building,” he said.

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