PressPass creates media efficiencies

AN ONLINE service has been launched with the goal of improving communication between public relations consultants and the media.

Internet service group Orbis has developed PressPass to facilitate the transfer of media materials, print quality images and audio and video material between PR professionals and the media.

The company says this is also good news for the media as it can choose the type of information it receives and how.

Orbis CEO and co-founder Grant Halloran claimed the system was the most advanced in the world, ensuring the delivery of relevant information to the right media contacts.

The service has been more than 12 months in the making, and included collaboration with the Public Relations Institute of Australia, Media Arts and Entertainment Alliance and key media and PR industry professionals.

Media will be able to subscribe to the service and personalise the system to ensure it only receives media releases and other material that is relevant to its key subject areas.

A PressPass spokesman said the service offered an up-to-date media contact list including national publications, community newspapers and rural press.

“We have a strong rural focus as this is one of our major priorities and are adding around 1,000 new contacts per week,” he said.

“To date, there are around 700 media contacts in WA alone.”

The service also offers a categorised online diary listing daily events and conferences, and contacts details of industry experts.

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