Power managers head back to school

Power Business Systems has added school classroom discussions to its community awareness campaigns.

Development manager Brad White and marketing manager Jodie Sutton recently led a Year Ten commerce class at Hale School. Topics for discussion included e-commerce and preparing a business and marketing plan.

The lesson came about in response to Power Business Systems’ e-commerce article printed in an earlier edition of Business News.

Hale School commerce teacher Clark Wright surveyed his class after reading the article and discovered only one student could explain e-commerce.

Mr White described e-commerce and its industry application from a simple model using the well-known online book store as an example.

The latter half of the lesson was spent discussing the individual ideas the students had, and the possible ways to market their services and products.

“The students are planning the marketing activities of their ‘business’ based very much on an analysis of their target market,” Ms Sutton said.

“They are taking into account factors such as lifestyles, interests and professions of their target markets to ensure they are creating successful marketing campaigns, rather than marketing ad hoc for the sake of marketing,” she said.

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