WESTERN Australian businessman Jeff Burch is bewildered by the fact that the plastic bags he introduced to Australia’s supermarkets 20 years ago suddenly appear to have been elevated to the top of the Federal Government’s environmental hitlist.

WESTERN Australian businessman Jeff Burch is bewildered by the fact that the plastic bags he introduced to Australia’s supermarkets 20 years ago suddenly appear to have been elevated to the top of the Federal Government’s environmental hitlist.