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Pilbara on show

THE Pilbara region will be put on show to national and international investors at the 2002 Pilbara Natural Advantages Conference, to be held on September 2 and 3. The Pilbara may still coming to grips with the magnitude of the LNG deal with China, but the Karratha and Districts Chamber of Commerce believes it will open the way for growth in the marine, tourism and pastoral industries.

“The Pilbara is on the cusp of an exciting period of expansion, both in its industries and in the facilities and amenities associated with a growing community,” Chamber executive officer Karen Fisher said. “This presents outstanding investment prospects for people looking to either expand existing operations in the region, or those wishing to start new enterprises.”

New branding

A NEW marketing campaign has begun in earnest with the launch last month of the Heartlands Country Regional Branding Group.

The brand launch used a logo that group chairman Wendy Newman said captured the diversity of the Wheatbelt region.

The launch represents the beginning of a range of education, marketing and infrastructure programs aimed at profiling a range of quality services from the region.

“It’s a big task for such a diverse region, but given the passion and commitment to make this work, and our liaison with other groups involved in diversifying traditional farm activities, we are confident that we can achieve our short and longer term goals,” Ms Newman said.

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