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Partnership 21: a new era in WA tourism

WORKSHOPS are being held throughout WA to discuss the next five year strategy for the state’s tourism industry.

The WA Tourism Commission has employed independent consultant Market Equity to meet with a wide range of industry bodies to investigate their views on the future of tourism in WA.

With the WA Tourism Commis-sion’s initial five year Brand WA strategy coming to an end, the next five year strategy is titled Partner-ship 21 – Developing the 2001-2005 Tourism Industry Plan.

To date, Market Equity have held workshops with regional tourism associations in Esperance, Albany, Mandurah, Geraldton, Kununurra and the Pilbara, as well as the Tourism Council Australia, the WA Tourism Commission, industry associations and relevant government agencies.

The general community will be invited to express their views on tourism in WA in the near future.

Southern Regional Tourism Association marketing manager David O’Malley said the feedback to date has been very positive.

“Forty-nine people attended the Partnership 21 meeting in Albany which was a tremendous effort for this region.” he said.

“There were new faces at the workshop, some of which were not from a tourism background, and it was great to see the broader community is being given the opportunity to have input in the planning process.”

More than 50 per cent of the selected industry associations have also been consulted.

Tourism Council Australia president Laurie O’Meara said the industry was delighted with the opportunity to contribute to the planning.

“Tourism is a dynamic and diversified industry and we appreciate the involvement of all industry sectors in planning the future development of tourism in WA,” he said.

Results of the consultation process will be forwarded to seven industry reference groups in the coming weeks, who will then prioritise the information for review by the Steering Committee.

The Steering Committee is made up of the following representatives: Kevin Carton (WATC), Shane Crockett (WATC), Laurie O’Meara (Tourism Council Australia), Brian Bowater (Great Aussie Holidays), Stephen Koh (Orient Express Travel), Rod Leembruggen (Heine-ken Classic), Anne-Maree Ferguson (Perth Convention Bureau), Brett Wilkins (Hawaiian Investments), Pauline McLeod (Austourism Con-sultants), Graham Muir (Westralia Airports Corporation) and Manny Papadoulis (Feature Tours).

Western Australian Tourism Commission CEO Shane Crockett said the Partnership 21 document will be all-encompassing when launched later this year.

“Experience has shown us that the partnership between the government and the tourism industry in this state is a productive one,” he said.

“Our feeling is that this will be yet another example of how together, we can make tourism a premier industry in WA.”

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