20/07/2004 - 22:00

PSU to target public sector market needs

20/07/2004 - 22:00

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Subiaco-based firm Stenning Group has reinvented itself in a bid to tackle the emerging needs of public sector markets in Australia and overseas.

PSU to target public sector market needs

Subiaco-based firm Stenning Group has reinvented itself in a bid to tackle the emerging needs of public sector markets in Australia and overseas.

The company, now trading under the name PSU International, has formed an alliance with a South African company, also called PSU, designed to provide the basis for increased opportunities in South Africa, particularly in local government.

This partnership has resulted in a soon-to-be-signed deal valued at $500,000 with a South African local government for the deployment of PSU’s software.

The company is negotiating a similar partnership deal in the UK.

After launching its new identity at a conference in Melbourne on May 21 this year, the company moved into new Subiaco premises in June.

The move followed the acquisition of South Perth-based local government provider CKA in November 2003.

PSU has also restructured and appointed new members to the board, including newly appointed managing director Michael Riley and new business development director Rob Eskinazi.

Mr Riley, a native Western Australian, left the State to explore work opportunities 15 years ago. During that time he completed an MBA and worked with Accenture in Sydney and London.

Mr Riley said the appeal of growing PSU into international markets attracted him back to Western Australia.

“To run a company like this at such an important time of its life is a great opportunity,” he told WA Business News.

“I consider it a tremendous opportunity to lead a company with such a strong market proposition and group of people through an exciting period of growth in Australia and internationally.”

Mr Eskinazi, who was an IBM software consultant for 17 years, joined the firm as a full-time employee in January. Diarmid Burns is also a board member.

PSU was established as the Stenning Group by directors Russell Campion and Greg Hunt in 1999 and since that time has developed from a start-up company to a significant software supplier to local governments in WA and interstate.

Mr Riley said the new identity “better reflects the company’s market proposition”, which includes providing technology, consulting and outsourcing services and solutions to public sector bodies.

“PSU is positioned as the partner of choice for local authorities who are committed to improving services to the citizens and other stakeholders and to increasing the efficiency of their operations,” he said.

“PSU’s offerings incorporate the attributes of business process management (BPM) and are at the heart of the e-government revolution.”

While PSU’s core business remains in local government, particularly BPM, it is tendering to supply other software offerings to universities and hospitals through its field mobility division.

The company signed a deal with the University of Western Australia to supply parking infringement software deployed on hand-held devices. Agreements are already in place with Murdoch University and the University of New South Wales and the company is set to announce a similar deal with another WA-based university.

Mr Riley said BPM was PSU’s point of difference and was about building a software solution that would work with existing business processes, rather than having an organisation change its processes to suit a newly implemented piece of technology.

Further, Mr Riley said PSU’s core software had been redeveloped using Microsoft.Net to web enable it and extend its functionality.

Mr Riley said there currently were more than 50 councils, including Gosnells, Bayswater, Harvey, Ravensthorpe, and Mundaring using PSU’s solutions.

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