PR thriller – a new genre is born

AUTHOR David Michie recently launched his fictional debut, Conflict of Interest, at The Bookcafe.

Publishers of the book in Australia Penguin Books said, while the 90s was the era of the legal thriller, Dr Michie had created an new genre reflecting modern times: the PR thriller.

In Conflict of Interest, the machinations of corporate PR iare revealed with more twists than a spin doctor avoiding the truth.

The novel follows Dr Michie’s first published book, The Invisible Persuaders, a non-fiction exposé of the darker practices of corporate and financial PR.

In a review, compared Dr Michie’s style with that of John Grisham, saying he had a new rival.

Nick Leeson – the man responsible for the collapse of England’s oldest merchant bank, Barings – said that, in Conflict of Interest, Dr Michie “brilliantly portrays the mounting panic and fear when caught in an impossible situation with nowhere to run” – a scenario with which Mr Leeson is very familiar.

As Grisham used his legal know-ledge, Dr Michie draws upon fifteen years experience in public relations, most of which were spent in London.

Specialising in strategic planning and stock floats, he has consulted for some of London’s largest PR companies.

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