06/04/2004 - 22:00

PIVoD makes niche work

06/04/2004 - 22:00


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PIVoD makes niche work

TAKING on the world’s largest multimedia companies has paid off for Nedlands-based company PIVoD Technologies, which has carved a niche by developing industry-specific applications for international cultural and corporate clients.

Starting life with a staff of two, PIVoD grew out of a small audiovisual consultancy in the early 1990s.

Today, having completed an impressive list of high technology and high-profile projects, both internationally and interstate, the company now employs a team of 53 staff and plans to expand into new markets with new contract wins.

The company has developed a reputation in the niche market of museums and cultural centres with particular expertise in large-scale international audiovisual systems.

The Australian Centre for the Moving Image (ACMI) at Melbourne’s Federation Square is just one of PIVoD’s high-profile projects in Victoria.

Worth more than $3 million, the project showcases PIVoD’s integrated media platform and integrates video streaming, storage, control and management systems.

PIVoD executive director Phillip Jenkins said the company was currently examining more than 300 potential opportunities in Italy, Spain, the US and China and is currently negotiating representation in Beijing to tap in to lucrative projects that are run at China’s 50 or more museums and cultural centres.

Mr Jenkins said the company also recently finalised a contract in Vancouver and raised $US5 million in seed capital for a subsidiary, PIVoD Technologies LLC, in the US.

“Logarithmically we are more than doubling in size every year,” Mr Jenkins said.

“We’ve started crossing the chasm from niche products to more general products.”

Mr Jenkins attributes the success of the company to solid technical skills, good business practices and an excellent management team.

“One of the most important things is management strategies and the quality of our management team,” he said.

“It ensures we grow organically, but with skill, and [it ensures] the quality of the product.”

Mr Jenkins said the company had taken advantage of grants, such as the Federal Government’s Export Market Development Grant (EMDG), and tax incentives for research and development.

Mr Jenkins said that, while research and development within PIVoD would continue, the company would now focus on sales marketing as its offerings were fully developed.

-         Alison Birrane


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