PCB goes boldly forward

THE Perth Convention Bureau is a 30-year-old operation with 14 staff. PCB director of sales and marketing, Jill Henry, said the bureau’s focus was winning convention business for WA, so it needed to encourage innovation and creativity.

“Our corporate philosophy is “to boldly go into the unknown, unknown”, Ms Henry said.

She said the bureau had taken a new view of the workplace.

“We have abandoned hierarchy and everyone from the managing director to the director of first impressions (office co-ordinator) have projects for which they have total responsibility,” Ms Henry said. 

“It can be a bit confronting at first for new, inexperienced staff, but we find that it really fast tracks their individual development – they quickly learn that with freedom comes responsibility and do a great job.  We also actively support and encourage individual professional development programs including volunteer work, industry placements and exchange programs.

“Our performance-based incentive programs give all staff the opportunity to become involved in securing new business.”

PCB conducted an independent review and found that an advantage it had was open communication and that staff felt able to seek advice with problem solving and were not afraid to admit to making mistakes.

“In our endeavour to always dare to be different there have been some abject failures as well as great successes,” Ms Henry said.

“As manager of the sales team, the most important job I have is to create an environment in which people can excel at what they do”.

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