Online marketing

THE marketing of Western Australia as a destination for Asian tourists has stepped up a gear with the launch of online campaigns in Japan and South Korea. The campaigns, aimed at 18 to 39-year-olds, use interactive websites where people can create their own holiday by placing animated characters into WA holiday scenes. It is being promoted via major websites such as @woman in Japan, and South Korea’s number one website, Naver, as well as Yahoo! and MSN, among others. The level of exposure will be significant, with the online advertisements being shown more than 127 million times in Japan, and more than 44 million times in South Korea. Tourism Minister Sheila McHale said the campaigns aimed to boost awareness of WA destinations in two highly important travel markets. “These online campaigns are an exciting and highly cost-effective way to make our presence known,” she said.

Add your comment

BNIQ sponsored byECU School of Business and Law


6th-Australian Institute of Management WA20,000
7th-Murdoch University16,584
8th-South Regional TAFE10,549
9th-Central Regional TAFE10,000
10th-The University of Notre Dame Australia6,708
47 tertiary education & training providers ranked by total number of students in WA

Number of Employees

BNiQ Disclaimer