Nuts add to the local mix

LOCAL confectionery manufacturer Morish Nuts has begun its push for a larger slice of the tourism dollar, this week opening a new retail outlet and factory in Kensington Street, East Perth.

In the same vein as the Margaret River Chocolate Factory, visitors to Morish Nuts will be able to sample and buy candied nuts and other sweet treats while watching the entire production process.

The six-year old company previously had a factory in Bentley but, after it started to outgrow the premises, managing directors Archie Moroni and Marie Mapp decided East Perth would be the best location for a new outlet.

“East Perth is ideal. It is close to the major hotels in the city, on the way to the airport and a natural destination for visitors to Perth,” Mr Moroni said.

East Perth Redevelopment Authority chief executive officer Tony Morgan agreed and hoped the area would prove just as attractive to other innovative businesses.

“I can imagine that East Perth is an ideal location for Morish Nuts, particularly given the high rate of visitations, not just by tourists but also people living throughout metro-politan Perth,” Mr Morgan said.

“East Perth is proving to be an increasingly popular location for businesses of all shapes and sizes and we certainly encourage diversity.”

Mr Moroni said the new premises would complement perfectly the existing Morish Nuts retail outlet at the Fremantle markets.

“We’ll be keeping the stall at Fremantle, so from Monday to Friday we will be operating at East Perth and from Friday to Saturday we will be selling the products at the Fremantle markets, which means we serve the public seven days a week,” he said.

It was through the Fremantle Market stall that Mr Moroni and Ms Mapp discovered the appeal of their product to tourists.

“We found, through experience at our outlet at Fremantle Markets, that tourists are attracted to an inexpensive gift, such as a local nut product, particularly when they are having to purchase a lot of gifts,” Mr Moroni said.

The Morish Nut company was born while Mr Moroni was studying at Murdoch University.

On University Guild days he would bake up half-kilo batches of the nuts on his home stove, using family recipes handed down through the generations.

The caramelised nuts proved so popular he and Ms Mapp started Morish Nuts. He said the family recipes were very labour intensive, meaning visitors to the East Perth premises would see a lot of activity in the 700sqm factory.

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