Nova’s clean break

NOVA 937 has managed to shrug off its survey five radio ratings results with a number one ranking in its core demographic in the latest ratings survey.

Nova managing director Gary Roberts claimed survey five, released in August, was inaccurate and caused Nova to lose its number one ranking for the first time since its launch last December.

The format of Nielsen Media Research’s rolling survey methodology meant the first clean survey for Nova was survey eight, released on Tuesday November 9.

The station recorded a market share of 20.1 per cent in the 18-24 year age segment, ahead of competitor 92.9 with 19.8 per cent of the demographic.

Nova’s performance in the latest survey follows its return to the number one spot in the 18-24 demographic in survey seven.

Nova recorded a market share of 20.2 per cent in that survey, jumping 4.6 percentage points.

In survey eight, the final survey for 2003, 96fm slid 5.8 percentage points in the 18-24 demographic and only made slight gains in its core market of 25-39 year olds.

It gained 0.6 percentage points to hold 13.1 per cent of the 25-39 year-old market, a considerable way behind 92.9, which has 17.3 per cent.

94.5 remained the favourite station for the 25-39 demographic (and the overall favourite) with 21.4 per cent market share.


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