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Nova listens

NOVA 937 has announced that it has completed its market research work ahead of the launch later this year.

Nova’s parent company, DMG Radio Australia, and its joint venture partner the Australian Radio Network are working on fine tuning the station, which they claim will provide a very different radio station for Perth.

DMG chief executive Paul Thompson said there wasn’t a formula that the station had to adhere to.

“We have just completed a massive research project asking Perth radio listeners what they want,” he said.

“Nova is committed to being different and we can guarantee that Nova 937 will sound different and will have half the commercial content of traditional radio.

“The research shows that Perth wants a radio station that is fun, open, and positive.”

While Nova hasn’t announced a broadcast launch date, it has said transmission will begin before the end of the year.

When the station is launched it will broadcast from a digital facility currently under construction on the corner of Rokeby Road and Hay Street in Subiaco.

DMG and the Australian Radio Network successfully bid for the new radio licence in Perth in February this year.

The licence sold for $25 million, which was well below market expectations.

At the time of the sale Mr Thompson said it was indicative of the current media and advertising slump in the State.

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