Not for profits market online

A WESTERN Australia direct marketing company plans to launch the country's first online system capable of delivering direct mail solutions for smaller businesses operating with reduced budgets, specifically targeting the not-for-profit sector.

Osborne Park-based marketing group Mail Makers has developed an online direct mail tool called DM Easy, aimed at smaller non-profits with a database of up to 10,000 donors.

Mail Makers managing director Mark Linney said the company identified an opportunity in the market, which DM Easy will begin targeting when launched next month.

"There's always been a need to help [charities] to drive a better bottom line return," Mr Linney said.

Mr Linney said there were a number of smaller operators around Australia with databases of 5,000 donors and below that are challenged for resources and budgets, which often have to do multiple tasks inside a fundraising program.

"This is a product that actually enables them to control their own campaign online, driving with tactics inside it that works from 20 plus years experience at Mail Makers," he said.

"It's free to use, we'll issue them with a password and then they can cost their own product online and costs range...is about $1.30-$1.75 per unit.

"They'll be able to choose between a bronze, silver and gold service."

Mr Linney said future versions, currently being developed, are going to be tailored towards schools and universities and also commercial businesses like clubs.

"We're also looking at the New Zealand market, as there's a significant need there for not for profits too," he said.