13/05/2021 - 15:30

New sponsor for Western Force

13/05/2021 - 15:30

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Andrew Forrest’s Western Force has signed on local business Tribe Tech as a major partner for the inaugural Super Rugby Trans-Tasman season, which kicks off tomorrow.

New sponsor for Western Force
Rugby union player Rob Kearney (left) and Tribe Tech director Charlie King. Photo: Western Force

Andrew Forrest’s Western Force has signed on local business Tribe Tech as a major partner for the inaugural Super Rugby Trans-Tasman season, which kicks off tomorrow.

Tribe Tech, which has an office in Leederville and manufacturing facility in Northern Ireland, provides mechanical, electrical, and mechatronic engineering services to the mining sector.

That includes the development of autonomous drill rigs, with the aim of reducing workplace risk and operational costs while improving efficiency and productivity.

Western Force says Tribe Tech is a rapidly growing company looking to expose its brand to a local, national, and global audience, as well as engage with the WA rugby community.

Under the new partnership, the Tribe Tech branding will feature on the front of the Force’s home and away jerseys throughout the 2021 Super Rugby Trans-Tasman competition, which begins tomorrow with a game between the Highlanders and Reds in Dunedin, and will be broadcast internationally.

Western Force chief executive Tony Lewis said the partnership was an exciting commercial development for both entities.

“It’s fantastic to be partnering with such an innovative and socially conscious business, and to provide them with the exposure to an expanding audience within Australia, New Zealand and across the world,” he said.

Tribe Tech director Charlie King said the business was excited to show its support for Western Australian rugby.

“It’s a great excuse for us to get more of the Irish-Australian community involved in the local game here and the inevitable ongoing success of the Force,” he said.

The Force says its principal partner, Forrest-owned Harvey Beef, will continue to work with the club in 2021.

STANDING BY BUSINESS. TRUSTED BY BUSINESS.

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