THREE years after the company was taken over by Austal Ships, Oceanfast’s management team decided it was time for another change.
The company has launched its new-look Oceanfast brand through its Fleet newsletter, although the new mark has been in use for the past three months.
Its new logo is now white on black, underpinned by a stylised reef knot highlighted by silver foil – a departure from its old simple blue on white Oceanfast mark.
Indeed, the black and silver is a departure from the norm in an industry that seems to prefer white and blue colour schemes.
Oceanfast general manager Brad Draper said it was a “new look for a new company”.
“We’re getting into a fresh market – more traditional displacement yachts,” he said.
“In the past Oceanfast was considered the Ferrari of the yacht world because our boats were usually at the faster end of the scale. We wanted to take the emphasis away from the ‘fast’ aspect of the company’s name.
“We also wanted the new brand to give a historical feel – something that conveyed tradition.”
Mr Draper said the company’s entire management team had been involved with the creation of the brand and had taken ownership of it.
“The new look has also been well accepted in the market,” he said.
