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New focus on property principles launched

WELCOME to the property industry’s page, presented by the Property Council of Australia.

Every month the principle issues facing the property community will be explored and reported on this page by the Property Council of Australia, giving readers the opportunity to be updated on current lobbying and advocacy issues.

As the property community’s peak industry association, the Property Council exists to provide analysis and information on those key issues, to keep owners and investors informed and educated and to provide a forum where property issues can be discussed and explored by Perth’s property experts.

Through lobbying and advocacy, the Property Council aims to create benefits that flow to property owners and those whose services, products and entrepreneurial skills play a vital role in generating economic returns.

Advocacy

The Property Council seeks to influence governments and other industry groups.

Therefore, while individual firms strive for a competitive edge in the marketplace, only the Property Council can improve the total climate for doing business.

Removing impediments, especially unnecessary regulation and taxes, means more work, better returns and a stronger bottom line.

Networking

Networking is vital to your business. The Property Council runs more than 300 events across the nation every year – each one a fantastic opportunity to make new contacts, share experience and do business.

More than 70 percent of members say they regularly win business or are inspired by new ideas at these activities.

Information

The Property Council offers access to the best Australian and international thinkers.

Armed with the latest information and ideas, you’ll be in a great position to think about your own business strategies.

The Property Council plans to create a benchmark clearinghouse, that will be the world’s most comprehensive property performance database.

This will enable members to compare properties of interest against the market – like with like.

Users will receive customised quality data on investment performance, building operating costs and productivity drivers.

However, the focus will remain on the facts, rather than forecasts and analysis.

The Propoerty Council is also planning more frequent reports on market conditions, studies on change in the workplace and trends in strategic management.

Property Council members also enjoy access to Australia’s most comprehensive property library.

Professional Development

Membership of the Property Council of Australia provides access to a growing professional development program.

Both employers and higher education bodies officially recognise qualifications issued by the Property Council.

New courses, including graduate diplomas, on topics such as property finance and investment, leasing, asset management, property and the capital markets, effective briefing and corporate real estate are either available now or just around the corner.

From seminars and specialist workshops to residential courses and the annual Congress, the Property Council provides a huge variety of professional development options.

Communication

The property industry is vital to Australia’s future.

Property is exciting. The industry’s product is tangible, whether it is buildings, harbour tunnels or investment returns that increase personal savings.

The success of the property industry helps determine the success of other wealth creators.

The national monthly magazine, Property Australia, keeps members and other key players up to date with latest industry news.

In addition, the Property Council web site, lobbying updates, division newsletters and member forums all serve to keep your message top of mind.

For specific information on the Property Council or information reported on this page please contact Anthony Shields, Policy Research Analyst, at the Property Council of Australia on email: ashields@wa.propertyoz.com.au or phone 9321 1156.

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