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New direction for Workpower

NOT-FOR-PROFIT disability employment agency Workpower Incorporated has launched a new strategic plan and re-branding of its business divisions. Established in 1992, Osborne Park-based Workpower is aiming to raise awareness of its operations in the Western Australian community.More than 100 people attended the launch, at which chairman of Work power’s board of directors, Allan Skinner, and chief executive Shane O’Connor announced the strategic plan, outlining the focus of its business divisions and the importance of developing mutually beneficial partnerships with the business comm.-unity, government authorities and other service providers.Unveiling the re-branding of its existing businesses, Workpower also launched a new service, Green Apple Development, formed in response to a growing demand from employers, disability organisations and the general community for disability related training and development services.Green Apple Development will be the first major organisation to offer mental health first aid training in WA. It is currently finalising negotiations with Red Cross WA, which will result in both organisations working in partnership to market and deliver a range of first aid courses and mental health first aid to the business and general community.The organisation’s comm.-ercial division will now be known as Qualipac Plus. The division provides employment for about 270 people with disabilities each year and special-ises in the provision of cost-effective labour solutions for business. Mr Skinner said the board had set a clear direction that would enable Workpower to provide employment assistance to nearly 400 people with disabilities each year."Our customers and key partners are integral in making a signif-icant difference to the lives of people with a disability in Western Australia, and it was a great opportunity to share the vision and new look of Workpower with our key customers and partners," Mr Skinner said. "We felt Workpower needed a new image to better promote the services of each of its divisions and to reflect the strategic direction of the organisation over the next three years. “We now have a new, dynamic and exciting look to each of our business streams and we are very focused on continuing to achieve positive outcomes for people with disability." Aspire Employment (formerly IES or Integrated Employment Services) is the new name for Workpower’s open employment service, which offers employment assistance to people with a disability to gain work in the mainstream workforce.

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