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Sir Bob Geldof at the S&L Business News event. Photo: Attila Csaszar

New century must be won over without a fight: Geldof

The world is on the cusp of generational change in terms of leadership and technology, but must avoid the dangers of past such transitions, which resulted in dramatic wars and huge misery, Sir Bob Geldof told a Business News Success & Leadership luncheon in Perth today.

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Mt Hawthorn
Bob Geldof is not a knight. He is an Irish citizen and received the British order of chivalry in an honorary capacity only. He is properly referred to as Bob Geldof KBE. It's quite amazing how many otherwise intelligent media outlets get this basic fact of research so badly wrong.

Technically, you are absolutely right Rick (thanks also for your email with the same message a few weeks back). He is Bob Geldof, KBE - however the 'Sir Bob' has become a well used term for him, almost a nickname, and it's affectionately used. When I asked him this afternoon how he liked to be addressed, he said "just Bob". Last week he spoke at various functions and they had "Sir Bob" emblazoned in lights on the stage. But the main point here was the message - passionately delivered, incredibly articulate, highly intelligent. You could have heard a pin drop in the audience (of almost 500). Very thought-provoking. Few people who were privileged to hear him today would forget it.

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