New York toasts our harvest

Australia’s agribusiness export community is set to gain from the outstanding success of the Australia Day Harvest Festival which showcased the largest selection of Australian wine and speciality food in New York recently.

Organised by the Australian Wine Bureau (AWB) and the Australian Trade Commission (Austrade) to coincide with the commencement of the Australian grape harvest, the festival successfully attracted more than 500 of New York’s leading restaurateurs, retailers, and media with another 500 savvy consumers attending the Australian wine and food sampling throughout the evening.

Austrade’s New York-based, business development manager Tim Smith said the festival highlighted the growing opportunities for high-quality Australian food and beverage in the huge North American market.

“Delegates were treated to fresh Australian seafoods including salmon, lobster and yabbies, along with a fantastic range of high quality meats such as beef, lamb, veal and kangaroo, plus cheeses, olives, semi-dried tomatoes, macadamia nuts, glace fruit and other authentic Australian dishes – even the humble meat pie,” Mr Smith said.

“Specialty food sales from Australia are on the rise with cheese, salmon and lamb particularly appealing to US consumers.

“Austrade’s new market entry strategies into North America focus on targeted niche opportunities where the natural qualities of Australian food and wine are well recognised.”

AWB’s New York-based Trade Advisor Philippa Askham said the festival was an outstanding success and further strengthened Australia’s position as the third largest supplier of wines sold in the USA behind France and Italy.

“Australian wine exports to the US have skyrocketed by 40 per cent in the last 12 months reaching more than six million cases,” Ms Askham said.

“More than 300 Australian wines were exhibited from 30 wine regions including sparkling wines from Tasmania, Chardonnays from Margaret River, Cabernets from Coonawarra and dessert wines from Rutherglen.”

There were 16 Western Australian wines on show at the festival from agents representing wineries from the Great Southern, Margaret River, Mount Barker and Geographe regions.

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