Net commerce made easier

AN AUSTRALIAN company has developed a real time credit card transaction technology that allows any web server or website to be turned into an electronic commerce gateway.

Buy It Online director Jeff Ayling said its MerchantServlet product effectively removed the three main barriers to electronic commerce for small to medium businesses.

“MerchantServlet has been designed to maker online business faster and more efficient without the considerable financial outlay, the uncertainty about the viability of electronic commerce and the technical complexity of the Internet,” Mr Ayling said.

MerchantServlet is written entirely in Java, making it compatible with any web server or operating system capable of running Java servlets including Macintosh, NT, Unix, Linux and Solaris.

Mr Ayling said the product had been designed to work with any existing shopping cart system and superseded existing electronic commerce solutions.

“To avoid unnecessary encrypted communication and delays for the

customer, it is equipped with data validation algorithms that authenticate credit card details even before making a connection with the banks.”

Mr Ayling said MerchantServlet was certified by all major Australian banks.

“Customers are also no longer forced to enter their details in any special format,” he said.

“For example, credit card numbers may be entered with hyphens, spaces or full stops to separate the digits without prompting an error message.

“It uses 1024 RSA encryption to pass transaction information through the Camtech Payment Gateway, making it the highest legal level of encryption in Australia – the standard used by banks.”

Uses of MerchantServlet include real time shopping and auction systems, real time customer payment collection systems, scheduled processing of regular payments and pay-per-usage Internet services.

Mr Ayling said while most electronic funds transfer took between twenty-four and forty-eight hours to register, MerchantServlet was instantaneous.

“In addition, there is no bottlenecking or load limits so to have 2,000 users at the same time is quite easy,” he said.

Buy It Online’s first authorised partner was WA firm Media Revolution.

Media Revolution owner Craig Collins said Buy It Online’s Merchant-Transformer product made setting up an electronic commerce site more economically viable for smaller businesses.

The system transforms an existing website into a functional online ordering system by copying a single line of HTML code next to each product.

This line of code is the key that unlocks the entire system and, once a Merchant ID is obtained through any bank, real time credit card payments can be made by customers.

“Unless you spend $20,000 on a

website, the expense of setting up an electronic commerce system is just not viable for smaller businesses,” Mr Collins said.

“I thought electronic commerce was all too hard but this product was very straight forward to set up,” he said.

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