Murdoch unveils MBA jewel

In the year 2000 Murdoch University will be completely restructuring its Masters of Business Administration course.

The course will be available in four

formats, the first being the traditional MBA.

The second format will be an MBA in business and the environment. This area is already a big educational issue in the US.

Murdoch MBA program chair John Krasnostein said the third trimester of that course would be taught by Murdoch’s Environmental Studies school.

“The course will cover the sorts of environmental issues facing business and government organisations,” Mr Krasnostein said.

The third MBA format will be in business enterprise and will focus on applied electronic commerce and the management of small to medium-sized enterprises.

“We have some links with Business Enterprise Centre networks so students can do projects with companies using those centres – particularly companies in their startup phases,” Mr Krasnostein said.

“We also have an emerging strength in e-commerce. We have a Masters in Electronic Commerce that has been twice as big as we thought it would be.”

However, the jewel in Murdoch’s new MBA crown is its MBA in international business China.

“This is the only one of its kind in Australia,” Mr Krasnostein said.

“When released next year, the Chinese will be Australia’s biggest trading partner. By 2020 they will be the biggest economy in the world.

“This MBA is part of our plan to attract students from western Europe. Perth is a lot closer to China than Europe is.”

Mr Krasnostein said Murdoch had started a major marketing push in both France and the UK.

“The cheaper Australian dollar also makes us more attractive,” he said.

Through the China MBA, students will be placed with companies in China.

“Murdoch is one of the largest MBA providers in China,” Mr Krasnostein said.

“We’ll be taking advantage of our growing alumni network there.

“Students will also take a unit in Chinese business enterprise development at the Guandong University of Foreign Studies.

“The unit covers many of the things that can cause problems for companies heading into China.”

Mr Krasnostein said Murdoch would be playing middleman between the Europe and China, and hopefully the US and China in the longer term.

“The students that take the China MBA will go back to Europe with a package of contacts and skills,” he said.

“They can then market themselves to big multinationals.

“We’ve also been approached by a big French water company – that owns Sydney’s water infrastructure – that is interested in sending its staff either for the environmental or the China MBA.”

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