Multiplex insignia has dominated construction sites across Australia for more than 40 years.
But while the company has grown into an international development and construction giant, its brand has had very little renovation, the only change being to the size of its ‘M’.
Its black on white capital letter logo has remained a constant fixture emblazoned on work cranes or banners on job sites across the globe. The photo left is of the $50 million Sheraton development that Multiplex began in 1970.
The current Perth Convention and Exhibition Centre development started more than 35 years later, features a very similar brand. Established in 1962, Multiplex has completed works with an estimated current value of $50 billion. It has sustained an annual turnover of more than $1 billion over the past five years.
AUSTRALIA’S stock market darling emerged from a Western Australian farming co-operative in 1914 to become a powerhouse national brand.
Over the past two decades its acquisitions have substantially grown the business, most of it under the leadership of its managing director, Michael Chaney. Wesfarmers’ hardware acquisitions have been highly successful, both Bunnings and WA Salvage were listed as two of WA’s oldest successful brands along with its parent company.